Open course
press release masterclass for impact unicorns
This crash course is focused on getting press release writing done in a more effective way and going beyond issuing press releases to enhance the chances of getting published.
Duration: 1x4 hours
Format: Live online session, small group
Fee: €170 (no VAT)
Status: Open for application
Available dates - Summer 2023:
7 June, Wednesday / 9.00-13.00 WET Time Zone (Hosted from Ireland)
More dates will be available. For updates, sign up for the newsletter.
Course Overview
This is a deep dive into what you need to know about writing and issuing press releases mixed with relevant media relation insights.
What will you learn?
- Crafting eye-catching press releases that work - content/technicality/formality
- Tips and tricks for getting the attention of journalists and getting published
- Work on real case studies to explore what is working and what is a waste of time
- Lay down the foundation of your media relations strategy
- Gain confidence in using press releases with better outputs
Who can benefit from this course?
The course is designed for impact organisations, start-ups and scale-ups active in social innovation, social entrepreneurship or other mission-driven activities.
It is especially beneficial for those in communication roles with less experience in PR and media relations but with a drive to get their message heard.
Entry requirements
- You need to represent an impact organisation or be involved with sustainability or social project.
- Fluent in written and spoken English.
Certificate
You will be awarded an official Impact Writing Institute certificate upon completing this course and participating in at least 70% of the online session.
Application to the Press release masterclass
Sessions are always held with a limited number of attendees to ensure plenty of space for learning and practising. Therefore places are allocated on a first-come, first-served basis.
Please fill out the form below to start your application process.